labhanam mathura-labho jnananam jnanam uttamam pritinam parama pritir gatinam gatir uttama
rahasyanam rahasyam ca kriyanam ca maha-kriya etan marana-kale tu smartavyam manasapi ca
yadicchet paramam siddhim samsarasya ca mokshanam
-Varaha Purana
Varaha Purana says, "Attainment of Braj is the greatest of attainments. Knowledge of Braj is the greatest of knowledges. Love for Braj is the greatest of loves. The goal of Braj is the greatest of goals. The secret of Braj is the greatest secret. Actions in Braj are the greatest actions. If one yearns for the supreme perfection and release from the cycle of birth and death, he should, with all his heart, meditate on Braj at the time of his death."
rahasyanam rahasyam ca kriyanam ca maha-kriya etan marana-kale tu smartavyam manasapi ca
yadicchet paramam siddhim samsarasya ca mokshanam
-Varaha Purana
Varaha Purana says, "Attainment of Braj is the greatest of attainments. Knowledge of Braj is the greatest of knowledges. Love for Braj is the greatest of loves. The goal of Braj is the greatest of goals. The secret of Braj is the greatest secret. Actions in Braj are the greatest actions. If one yearns for the supreme perfection and release from the cycle of birth and death, he should, with all his heart, meditate on Braj at the time of his death."