Vrindavanam Cha Govindam Ye Paschyanti Vasundhare.
Na Te Yampuram Yanti Yanti Punyakritam Gatim.
- Varaha Purana, Mathura Mahatama (153.49)
O earth-goddess, they who go to Vrindavan and see the Govinda Deity do not go to the abode of Yamaraj. They go to the place where pure-hearted saints go.