Tishthedyugasahasram Tu - Varaha Purana, Mathura Mahatama (165.60)
Even one who performs severe penance by standing on one leg for a thousand yugas cannot attain the merit that is naturally bestowed upon one who resides in Mathurā (Braj).
The Varaha Purana is a Sanskrit text from the Puranas genre of literature in Hinduism.
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Even one who performs severe penance by standing on one leg for a thousand yugas cannot attain the merit that is naturally bestowed upon one who resides in Mathurā (Braj).
In Mathura (Braj Mandal), anyone who attains death, whether an insect, a moth, a being of a lower species, or a small creature—will undoubtedly attain a divine form in the end.
Lord Shiva, resides in Mathura (Braj Mandal) as the guardian and safeguards the protection of the region. One who beholds Him will attain the result of seeing My own abode.
It is more fruitful to visit Mathura (Braj) than visiting the holy pilgrimages located in the seven islands.
The person who desires freedom from the bondage of material existence and attainment of supreme accomplishment in the form of God's love should incessantly sing the glories of Mathura (Braj) from his mind, words and deeds.
There is no rebirth for the one who dies between the two places of worship, where in the north is the abode of Shri Krishn, and in the south is the abode of Kaliyanag. This place is located near Kalidah in Vrindavan.
Lord says: Mathura [Braj Mandal] is the supreme among all the places which is nowhere found in the three worlds. O Goddess, I reside there every moment.
Mathura [Braj Mandal] is supreme among all the pilgrimage because here Lord Krishn has performed His divine pastimes at every step.
The sweetest name Sri “Radhey” is always chanted by Lord Krishn. Goddess Shri Radhika Herself protects the person from all kinds of sufferings who chants this name.
Residents of Braj are the form of God [Vishnu] only. The ignorant one cannot see it, but they who have eyes of knowledge see it.
O earth-goddess, the fortunate beings who reside in Braj Mandal attains supreme perfection by my grace, for which there is no doubt.
One should always offer more respect to Braj Wasi [resident of Braj] than even the one who is the knower of all the Vedas. Realized souls, ghosts, and all deities etc come for the darshan of the residents of Braj.
The devotees who arrive in Braj from different countries and do circumambulation of Braj, further when they depart to their countries, other living beings become free from their sins simply by having their ‘darshan’ [sight].
A person who circumambulates in Mathura [Braj] where the deity of Sri Keshava [Krishn] resides, circumambulates the seven continents of the earth.
A person who bathes, glorifies, and drinks the water of Braj receives excellent fruits. One who dies in Braj will attain my eternal abode.
O earth-goddess, they who go to Vrindavan and see the Govinda Deity do not go to the abode of Yamaraj. They go to the place where pure-hearted saints go.
O beautiful one, those who only reside in Braj, they shall receive the topmost accomplishment by my grace for which there is no doubt.
Shri Krishn says: O Vasundhara, No other place on this earth or the Patal Lok (netherworld) or anywhere in the universe is dearer to me than Braj Mandal.
Shri Krishn says, O earth-goddess! This twelfth forest Vrindavan is protected by Vrindadevi is the destroyer of all the sins, and is very dear to me.
“My Braj circle is of twenty yojanas ; by bathing at any place there in, a man is redeemed from all his sins."